skip to Main Content

NEWS

Hottest information about 7th Annual Pharma Customer Experience Management Summit

2020

DAVID YATES

Global Product Director
GSK

Passionate about patients being at the centre of the care system, I have conceptualised and led a ground-breaking project with iWantGreatCare, the World’s leading platform for independent patient reviews. Implemented in collaboration with Health Innovation Manchester, it’s giving COPD patients a voice, enabling health systems to listen and adapt accordingly, ultimately helping future patients. To tell these patient’s stories in an engaging way I engaged four-time Oscar award winning animators, Aardman, collectively producing an engaging short-film using real patient voices and testimonials, to be used across multiple channels. Now a finalist in the PM society 2019 Digital Awards, the ambition is that the tone of the animation will encourage patients to leave feedback by showing that it is not an intimidating task.

FOR MORE INFORMATION ABOUT
SPEAKERS AND CASE STUDIES

Back To Top

RELATED EVENTS

9th Annual Customer Experience Management in Banking
12th Annual Customer Experience Managment in Telecom Summit