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SPEAKERS

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

CASE STUDY / DAY 1

Optimizing Patient Experience across Lifecycle of Biopharma Innovation

Putting the patient first achieves value and impact for both patients and pharma to attain “win-win”

  • Value proposition of involving patients as research partners in clinical study design and implementation
  • Value proposition of advancing the science of patient input in order to innovate and develop the right medicines that are meaningful and relevant to patients
  • Value proposition of co-creating disease management solutions with patients for patients to drive cutting edge innovation

Helena
CHUNG

Patient Engagement Director for Oncology

Carl
SMITH

Sr. Director Marketing Institute and Customer Experience

CASE STUDY / DAY 1

Developing Marketing Capabilities to Meet Evolving Customer Needs

Marketing teams that adapt to future needs and unforeseen threats will succeed by design.  The struggle that marketing leader’s face is being able to assemble the right mix of skills and capabilities for agility, relevance and growth. Environmental pressures and changing customer expectations demand that leaders of the function continuously evaluate the skills of in-house teams and outsource partners.  This requires an assessment of capabilities to satisfy changing needs and smart choices about how to source and organize those capabilities. During this session I will outline the journey Lilly Marketing is taking to better meet evolving customer needs.

  • Pharma marketing has relied heavily on traditional methods of promotion (sales force and direct sales to consumer in US)
  • However, customer needs have and continue to evolve which is disrupting the traditional commercial model (i.e. physician access has declined by 50%) which requires a new way of doing things.
  • We sought to answer 4 questions: What does Lilly Marketing stand for? (Marketing Vision); What skills do we need to realize that vision? How do we develop and acquire those skills? How should we organize?
  • Points of application

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Danilo
PAGANO

Head of Global Customer Engagement

Helena
CHUNG

Patient Engagement Director for Oncology

Carl
SMITH

Sr. Director Marketing Institute and Customer Experience

Geoff
ROLLASON

Patient Experience and Service Director

Sandrine
PIOTELAT

Senior Director, Patient Experience Strategy & Implementation

Luigi
CAPANI

Head of Customer Innovation – International

CASE STUDY / DAY 2

Co-creation and collaboration - improving the experience of cancer patients

Pfizer Oncology in the UK believes very strongly in shifting from a transactional relationship with patients and clinicians to a more collaborative approach and co-creating services that are delivered for patients first and foremost. The Patient Experience Team within Pfizer UK Oncology is dedicated to developing the necessary relationships to making this happen and through this to helping bring about recognisable and quantifiable improvements in patient care.

  • The Pfizer UK Oncology philosophy
  • Stakeholder engagement – not just lip service
  • Understanding before resolving
  • What does a good outcome look like to us?

Geoff
ROLLASON

Patient Experience and Service Director

Sandrine
PIOTELAT

Senior Director, Patient Experience Strategy & Implementation

CASE STUDY / DAY 2

Customer experience in Pharma: What does it take to deliver the best individual experience to patients?
  • Combining the “What” and the “How”
  • Driving a transformation across the organization through a systematic and multi-dimensional approach
  • Patient experience is everybody’s job but it requires leadership to be successful
  • Technology as an enabler not the goal
FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what case studies will be discussed by our senior corporate speakers.

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