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EVENT BIO

See breakdown of all you need to know about our Summit

HOT CONFERENCE TOPICS

  • Mapping the customer journey and analysing data, measuring the satisfaction
  • Changing the mindset, culture and practices to develop customer-centric approach
  • The key steps to increase the brand awareness
  • The added value delivered to the customers with the help of digital
  • The effectiveness of multichannel communication
  • The importance of empathy and emotional factor in CEM – building a trust
  • Partnering with physicians to address their primary concern: how to serve the patient better
  • How to deliver a global role in local environment and enable the country execution – breaking the silos
  • The role of AI in pharma CEM

WHO WILL YOU MEET

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from pharmaceutical industry involved in:

  • Patient Engagement
  • Customer Centricity
  • Customer Connectivity
  • Customer Experience
  • Customer Insight
  • Multichannel Engagement
  • Customer Interaction
  • Customer Operations
  • Multichannel Strategy
  • Multichannel Excellence
  • Digital Experience
  • Digital Engagement
  • Marketing
  • Customer Solutions
  • Customer Excellence
  • Business Unit
  • Brand

Workshop A
2 April 2019 I 15.00 – 16.00

From touchpoints to journey

  • Meeting and exceeding customers’ expectations across their journey leading to a better brand perception and customer satisfaction
  • Creating compelling stories and experiences enriched by strong content
  • Following the customer journey and taking the targeted actions
  • What are the key steps to increase the brand awareness
  • Mapping the customer journey and analysing data, measuring the satisfaction

Workshop B
2 April 2019 I 16.00 – 17.00

Digital Transformation and Technology in CEM

  • Choosing the right technology and tools in order to provide better experiences
  • What is the value delivered to the customers with the help of digital?
  • How do we support our customers during digital transformation?
  • Do all the customers want to become digitised?

WHAT DELEGATES SAID

6th Annual Pharma Customer Experience Management Summit
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